5 points Extra credit if you visit a Trader Joe’s in Cleveland and include a selfie of you in the store. By the due date of this discussion in the syllabus
Listen to this podcast on Trader Joe’s food market and answer these questions in about 250 words.
- List 3 things that makes Trader Joe’s different from other grocery stores.
- Why did they do the 3 things? (original target market)
- How can Trader Joe’s expand its market share?
- Visit TraderJoe’s website What appeals to you?
And comment on two other students’ Discussion answers to build rapport. Remember to include the student’s name in your comment and ask a question that extends the discussion.
Optional:
Another interesting article on Trader Joe’s: https://www.bonappetit.
Thought this was an interesting article from Fast Company.