Select a Business you are interested in and follow the guide lines that are attached. Complete the entire project.
Project Guidelines
MAR 3803
Project Part A
Select a company of interest
Company you are working at
Company you have started or would like to start
Existing Company that you like
Provide an Overview of the company
Name, date founded, Sales, Profit (loss), Executive Team
Stage of the company (Start-up, Growing, Maturing, Declining)
Product(s)
Marketing Goals of the company
PART B
Situational Analysis of the Market:
The Internal Situation:
Current Marketing Strategies of the company
Status of resources : Financial and Human.
The Customer Environment:
Who are our current and potential customers?
What do customers do with our products?
When do customers select our products?
Why (and how) do customers select our products?
Why do potential customers not purchase our products?
PART B Cont
The external environment
Competition
Economic growth and stability
Political trends
Legal and regulatory issues
Technological advancements
PART C
Conduct a SWOT Analysis of the Company
Identify 2 action plans you can execute based on the analysis.
Part D
Identify your Marketing Goals (restate if included in Part A)
What are your objective(s)and how would you measure success/failure?
Who is your Target and would you Segment your market?
PART E
Marketing Strategies
Product
Price
Place
Promotions
Part F
Produce an implementation and execution plan for your project
Initial idea formulation to
Launch and Feedback
Part G
Determine the control mechanism you will employ to make sure that plan execution is in
line with plan formulation.