HLTH 339: Unit 3 Individual Project
Description
You will create this assignment following the Assignment Detail instructions below.
Review the tutorial How to Submit an Individual Project.
Assignment Details
Consumer behavior is changing drastically and quickly because of social media, digital technology, and easy access to
information. Health care consumers are changing as well for the same reasons. For this assignment, assume that you
are working as a team member of a nonprofit that links up patients with providers. Your team noted that their
traditional way of connecting patients with providers (the 1-800 number and Web site form) was no longer working
and that patient referrals were down despite the area still showing a high gap between patients and providers. Your
organization determined that consumer behavior has changed and that a new approach was needed.
You have been tasked with detailing 3 different consumer behaviors that are newer in health care and 3 solutions or
approaches for closing this gap.
Develop a 5-page strategic promotional plan that includes the following:
1. 3 new consumer behaviors in health care (e.g., the use of social media to find providers)
2. 3 solutions or approaches that this organization can use to connect with consumers again
3. An analysis of the changes in health care marketing based on these approaches and changes
4. Best practices for communicating your strategic promotional plan to staff
Provide a Reference page that includes 3–4 academic sources within the past 5 years.
Submitting your assignment in APA format means, at a minimum, you will need the following:
Title page: Remember the running head. The title should be in all capitals.
Length: 5 pages minimum
Body: This begins on the page following the title page and must be double-spaced (be careful not to triple- or
quadruple-space between paragraphs). The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular
black type. Do not use color, bold type, or italics, except as required for APA-level headings and references. The
deliverable length of the body of your paper for this assignment is 5 pages. In-body academic citations to support
your decisions and analysis are required. A variety of academic sources is encouraged.
Reference page: References that align with your in-body academic sources are listed on the final page of your
paper. The references must be in APA format using appropriate spacing, hanging indent, italics, and uppercase
and lowercase usage as appropriate for the type of resource used. Remember, the Reference page is not a
bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item
must have a corresponding in-body citation.
Please submit your assignment.
Assignment Details Close
Unit 3 – Individual Project (175 points)
Due: Tue, Jun 27 | Printer Friendly Version
For assistance with your assignment, please use your text, Web resources, and all course materials.
Grading Criteria
Points
Possible
Deliverable requirements addressed; understanding of material and writer’s message and intent
are clear.
50
Scholarly research that supports the writer’s position is properly acknowledged and cited, and
direct quotations may not exceed 10% of the word count of the body of the assignment deliverable
(excluding title page, table of contents, tables, exhibits, appendices, and reference pages). Inclusion
of plagiarized content will not be tolerated and may result in adverse academic consequences.
40
Critical thinking: Position is well justified, there is logical flow, and examples are provided where
appropriate.
40
Structure: Includes an introduction and conclusion and proper paragraph format and reads as a
polished academic paper or professional presentation, as appropriate for the required assignment
deliverable.
20
Mechanical: No spelling, grammatical, or punctuation errors. 15
APA: Deliverable is cited properly according to the APA Publication Manual. 10
Total
175
Assignment Reminders:
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