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Complete Essay 6 (50 points worth)
- Aside from the instances cited in the publication by Gilmore and Pine (https://hbr.org/1997/01/the-
four-faces-of-mass- customization), provide a company example that you are familiar with, complete with comprehensive explanations. I anticipate that you will define each type of customizer explicitly and select one company from each category.
- An adaptive customizer (12.5 points worth)
- A cosmetic customizer (12.5 points worth)
- A collaborative customizer (12.5 points worth)
- A transparent customizer (12.5 points worth)
- Aside from the instances cited in the publication by Gilmore and Pine (https://hbr.org/1997/01/the-
