CRM Complete Essay 5
Complete Essay 5 (50 points worth)
- Imagine that you’ve been appointed as the new chief marketing officer (CMO) for a large consumer packaged goods (CPG) company (e.g., Johnson & Johnson, P&G, Kraft). Your CEO has decided that your company will be the premier “relationship” company in your industry.
- What could that mean? (10 points worth)
- How will you execute your plans to be the premier relationship company? The execution plans to be the premier relationship company must be very specific. (20 points worth)
- What will you use as data collection tools to become the premier relationship company? (10 points worth)
- What role will interactivity (with customers) play in your execution plans? (5 points worth)
- What role will e-mail and social networking play and how will you use them to become the premier relationship company? (5 points worth)
- All answers must be very specific.