Module 5:Discussion–Brands and Brand
Equity,and Competitive Strategy 20 pts
Discussion-
I’d like you to think about your company’s competitors.
You can probably name director competitors very
quickly. I’d like you to look at substitutes and potential
competitors that could enter the game,by satisfying
customer needs with new technologies. For example,
Apple’s entry of the Ipod eliminating Walkmans. Amazon
challenges to physical space retail.
Think about what benefits customers are buying. What can make your company obsolete without strategic changes for future success?