ASSIGNMENT OUTLINE
Assignment title: Implementing Innovation in Responsible Organizations
Weighting: 60%
Faculty responsible: Miss Soraya Romero / Mr. Roberto Rodríguez /Mr. Jaime Hervás
Programme: Master Executive – MEIHM 2022
Course name: Innovative, Alternative and Sustainable Trends in Tourism
Course number: M9117
Hand-out date: Friday 11th November 2022
Hand-in Faculty: Latest Sunday, 11th December 2022 at 23:59 via moodle in the
corresponding section.
Failure to submit within the allocated period will lead to a mark of “0” in
the assignment.
Assignment Overview:
The assignment should help students to understand the concept of social responsibility applied in
companies and to analyse the socially responsible strategy of one company.
Overall aim:
To enable students to undertake a research and analysis process and, based on the research
outcome, to evaluate the socially responsible performance of a company. The student will need to set a
CSR strategy in a synthesized manner.
Learning outcomes:
1. Appraise the main characteristics of alternative and sustainable trends.
2. Analyze the importance of innovation and sustainability in the hospitality sector.
Organisation and methodology:
The students are required to keep the following format within the project:
60% PROJECT ON INNOVATION IN RESPONSIBLE ORGANIZATIONS . MEIHM 2022.docx Les Roches Global
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Layout:
The sequence in which the project material should be arranged and bound should be as follows:
Cover Page, which should include: Les Roches logo, assignment title, student´s name in full,
student number, and course name.
Statement of authorship (see sample below, p.5). It should be signed by the student.
Assignment structure:
o Table of contents
Every section needs to be included and page-numbered.
o Introduction
Company selection (select a company from the pdf with the list of companies that you
will find in the section ASSESSMENT STRATEGY in MOODLE)
Once selected, you must introduce:
Brief history, mission, vision, core values, industry, number of units (e.g. number of
hotels), number of employees, country or countries where the company operates, future
development.
o Social Responsibility Performance of the company
Brief description of the SR performance. The actions implemented by the company
should be presented using the 4 pillars of the UN Global Compact.
o Innovative Proposals
The proposals should help to improve the company´s CSR performance and need to be
innovative and measurable.
Every student should make 4 proposals (one proposal for each area of the UN Global
Compact (human rights, labour, anti-corruption, and environment).
The student will need to provide the following for each proposal:
1. Action (properly justified, measurable and innovative for the company).
2. Indicator to evaluate the efficiency of the proposal.
3. The stakeholders benefitting from the innovation proposed.
4. Identification of the SDG that your proposal is supporting.
o Strategy Map
Design a Strategy Map to apply proposals in the strategy.
The Strategy Map must show the actions the student proposes in the previous section.
o Conclusion
Students should conclude and evaluate the level of CSR performance according to the
UN Global Compact. The students will need to evaluate what SDGs are being
supported by the company. An evaluation of every area of the Global Compact is
expected.
o References
Typing instructions:
Line spacing: 1.5 whole text.
Font type: Garamond, size 11. (if possible, otherwise, Arial 11)
Margins: 2,5 cm on LHS, RHS, top margin, and bottom margin.
Word count: Max. – 4000 words
Resources available:
All sources are acceptable: Library, E-library, Web, etc.
www.unglobalcompact.org
https://sustainabledevelopment.un.org/sdgs
60% PROJECT ON INNOVATION IN RESPONSIBLE ORGANIZATIONS . MEIHM 2022.docx Les Roches Global
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Assessment tasks & weighting
Assessment task Weighting
Layout, typing instructions 5%
Introduction 10%
CSR Performance 10%
Proposals 20%
Strategy Map 20%
Conclusion 20%
English Skills 10%
References 5%
Common skills: assessed (bold) or developed (italics):
MANAGING AND DEVELOPING
SELF
1.Manages own role
and responsibilities
2. Manages own time in
achieving objectives.
4. Transfers skills gained
to new and changing
situations and contexts.
5.Uses a
range of
thought
processes
COMMUNICATING
9.Receives and
responds to a
variety of
information
10.Presents information
in a variety of visual
forms
11.Communicates in
writing
MANAGING TASKS AND SOLVING
PROBLEMS
13.Uses
information
sources
14. Deals with a
combination of
routine and nonroutine tasks
15.Identifies and solves
routine and non-routine
problems
Points
100 -75 74-60 59-0
LAYOUT Less than 3 non-respected instructions.
Everything properly cited.
Between 6 and 3 non-respected
instructions and ideas not always
properly linked.
2-3 citations missing
Structure layout, typing instructions
NOT RESPECTED
More than 6 non-respected instructions
and or
Word count not respected.
More than 4 missing citations
INTRODUCTION Provided in a clear manner. Between 6 and
8 points included from following:
Brief history, mission, vision, core values,
industry, number of units (e.g. number of
hotels), number of employees, country or
countries where the company operates,
future development…
Provided but poor (Only 5 points included)
Brief history, mission, vision, core values,
industry, number of units (e.g. number of
hotels), number of employees, country or
countries where the company operates,
future development…
Not provided
Or
Provided but very poor not providing
enough info (less than 5 of following points
shown: Brief history, mission, vision, core
values, industry, number of units (e.g. number
of hotels), number of employees, country or
countries where the company operates, future
development… )
CSR
PERFORMANCE
Well explained and structured. Ideas on
every aspect of the CSR provided (different
stakeholders)
Stakeholders missing or aspects missing
(environment, employees, finance, society,
etc..) not clearly explained.
None provided
PROPOSALS Proposals are new, measurable and properly
justified
Less than 4 proposals provided. Not all are
measurable or not all are new.
If no stakeholders are mentioned or SDG a
maximum grade of 60 will be granted.
Nothing new provided or actions discussed or
seen in class or none. Proposals are not
measurable.
If an indicator is not provided a maximum
grade of 50 will be granted.
STRATEGY MAP Strategy Map including all the proposals,
properly linked (cause – effect), all the
perspectives are appropriate, and the
proposals are properly located.
Strategy Map showing proposals, but no
perspective included or linkage among them
(cause – effect)
Strategy map missing or not showing all the
proposals
CONCLUSION Conclusion included every area in UN
Global Compact, and an evaluation in every
aspect.
SDGs supported and clearly identified.
A conclusion is included but no evaluation
provided. The conclusion does not show
every area in the Global Compact. SDGs
not included or wrong.
If the evaluation of SDGs is not included a
maximum grade of 60 will be granted.
Not included the conclusion nor the
evaluation of the Company in CSR
ENGLISH SKILLS LR Guidelines LR Guidelines LR Guidelines
BIBLIOGRAPHY All the sources used properly (APA Style)
included in the bibliography
Sources included in bibliography according
to APA Style. 1-3 wrong references
Not included in the project or APA Style not
respected at all
60% PROJECT ON INNOVATION IN RESPONSIBLE ORGANIZATIONS . MEIHM 2022.docx Les Roches Global
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English Skills
Special instructions:
Citation/References
The project must include references, citations or quotations respecting APA style.
No project will be accepted after the hand- in date and time. Failure to hand in the assignment
will result in a 0 grade.
English Skills Full Achievement Good Reasonable Adequate Fail
Coherence/Structure/Flow
Writing is structured
Has a beginning & end
Ideas are well connected
Clear flow – easy to read
Effectively organised.
Well structured with
good flow
Generally
well
organised.
Sometimes
ideas are not
linked
together.
Structure could
be better with
clearer
development
for better
reading
Shows
some
organisatio
n – just
enough to
pass
Not clearly
organised
Difficult to
follow
Relevant Use of Language
Writing uses specific language used in
hospitality and required by assignment
Minimum errors –
wide range of
appropriate vocabulary
Good range
of
appropriate
vocabulary
More than
adequate range
used
Uses
limited
variety of
terms, and
is often
repetitive
Poor use or
no use of
specific
terms
Appropriate Tone
Required use of either formal or
informal style of writing
Appropriate tone
throughout and
reflects assignment
requirements
Tone on the
whole
appropriate
Some
inconsistent
use of language
Not always
appropriate
therefore
not entirely
successful
Inappropriat
e tone used
in most of
the task
Clarity & Accuracy
Writing is clear with no confusing areas Extremely clear
Well developed &
expanded upon
Slight
confusion
due to
minor
inaccuracy.
Ideas on the
whole
developed
well.
Occasional
confusion due
to ideas not
being clear but
message is
given.
At times,
difficult to
follow
and/or
repetitive
Difficult to
read due to
inaccuracies.
Impact/Effectiveness on Reader
Impact on reader
Excellent Very
Positive
Positive
Satisfactory
– just a
pass
Poor effect
on reader
Overall Appreciation – Final %
60% PROJECT ON INNOVATION IN RESPONSIBLE ORGANIZATIONS . MEIHM 2022.docx Les Roches Global
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Plagiarism:
Plagiarism is the act of presenting another’s ideas or words as one’s own. Cheating includes, but is not
limited to, the intentional falsification or fabrication of any academic activity, unauthorized copying of
another person’s work, or aiding and abetting any such acts.
Particular care must be taken when presenting information that has been obtained from an internet site.
Should this information not be correctly referenced then you are guilty of plagiarism and will be penalised
accordingly.
With respect to projects/assignments, faculty reserves the right to randomly call upon any student
and ask them to defend their work orally.
Any assignment/exam which is found to contain plagiarism will automatically be awarded a grade of 0, and
an e-mail will be sent to the student or the student’s parents/tutors/sponsors. Depending on the
circumstances, additional penalties could be imposed (see LRM Academic Regulations, Section 11).
Statement of authorship
Following the title page of your assignment there should be a page on which you sign a statement that the
work included in the assignment is your own work except where appropriately referenced. The following
statement should be used:
Statement of authorship
I certify that this assignment is my own work and contains no material which has been submitted as part of an assignment in
any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no material previously
published or written by another person, except where due reference is made in the text of the assignment.