The key characteristics of permission marketing are: (a) anticipation—individuals want to hear from the company; (b) personalization—the messages are customized; and (c) relevance—the content of the communications are applicable to the needs of the recipient. Based on your own personal experience as a consumer, which company does the best job of permission marketing? Address all the characteristics of permission marketing when describing a company that does permission marketing best. (I expect each group member to find different examples.) Be as specific as you can.
