Case Study – Tesla
- What are the key elements of Tesla Motors’ strategy***?
- Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Tesla is employing?
- What are the issues/problems that Elon Musk and other members of Tesla’s top management team need to address?
- What, if any, changes/adjustments in Tesla’s strategy would you recommend that Elon Musk consider?
***
Product line strategy-Offer
Technology and product development strategy
Vehicle design and engineering strategy
Manufacturing strategy
Supply chain strategy